Action panel and USP block
The action panel and USP block are used to display or highlight Curtin’s unique selling points (USPs). The action panel is designed to show 3 long form facts/points while the USP block is used for short points. There are 3 set background options to choose from for the action panel: water tower, brick & building. The USP variant has a solid background.
Rules
- Icons are essential
- Must include a heading and body text
- CTA links are optional but recommended for the action panel option, links are not used in the USP variant
- Content must be balanced – similar amounts of text should be used in all columns
- Minimum of 2 USPs
- Maximum 3 columns for the action panel and 3 columns for the USP variant
Content limits
- Action Panel body: Heading: 40 characters (Max)
- Action Panel body: 200 characters (Max)
- USP Heading: 40 characters (Max)
- USP Body: 130 characters (Max)
Live examples
Action panel example
This is the default action panel appearance.
Action Panel
Card one
Body content (Max 200 characters)
Card two
Body content (Max 200 characters)
Card three
Body content (Max 200 characters)
USP example
Select the USP variation in the block settings.
USP example
Card one
Body content (Max 130 characters)
Card two
Body content (Max 130 characters)
Card three
Body content (Max 130 characters)